Why Create A New Blog Post?
Posted by Tony on May 07, 2020
Blogs can be great receivers of traffic, but can be difficult to convert traffic to sales. We answer your questions about blogs and optimising conversions.
❔ Should I have a Blog in the first place?
(:1f6a6:) Blogs are probably the easiest way to get organic traffic to your site. For Ecommerce stores it is necessary to "convert" this traffic into something that will lead to a sale. A "conversion" may look like:
▫ (:1f4b0:) An Immediate Purchase (the best kind!)
▫ (:1f6d2:) A customer moving from the blog post to adding a product to a cart or wishlist
▫ (:1f4e7:) Newsletter Subscription
▫ (:1f914:) Brand Awareness & Remarketing Opportunity (better than nothing)
❔ How Do I Improve Conversions?
Firstly, Know Your Audience (:1f468:)(:1f469:)(:1f467:)(:1f466:). Understanding the different types of customers (Personas) and what they are looking for is crucial to planning content. Make sure you have logical paths for each to flow through to an eventual sale.